MIAMI AD SCHOOL
We turned McDonald’s into the official meeting spot for Gen Z. Partnering with Tinder, we created Big Match, a campaign that brought together the excitement of dating with the iconic Mc experience. By using the hashtag #QueroBigMatch, users could get the chance to turn a swipe into a real-life date at McDonald’s.
To make the first encounter even more special, the first couples to match were rewarded with a themed combo designed to break the ice and spark conversation. Big Match transformed an ordinary meal into the perfect start for new connections, showing that love can begin with something as simple as a burger and fries.