PETRA
MIAMI AD SCHOOL
Petra turned a simple bar crawl into a GPS for cold beer. Caminho das Petras is a promotional route that connects the brand’s quietest bars, transforming them into must-visit stops where every table fills up and every glass keeps moving.
By scanning the QR code hidden under the caps, people unlock the next destination, the next discount, and the next toast. The less a bar sold last week, the more it shines this week. Collect ten caps along the way, and Petra is on the house.
The result is a night that feels like an adventure, proving that the best Petra is often just around the corner, waiting for you to change bars and keep the night flowing.