MERCADO LIVRE
MIAMI AD SCHOOL
Valentine’s Day fills every feed with hearts, roses, and couples in love. But not everyone wants to see that. Some are single, some are heartbroken, and some are just tired of the overload of romance.
So Mercado Livre created the “Adblock do amor”, a browser plugin that doesn’t just block ads, it replaces every romantic message with discount coupons. Instead of endless declarations of love, users unlocked real benefits on the Meli app.
Because on Valentine’s Day, sometimes the best gift is the one you give yourself.