SPOTIFY MIAMI AD SCHOOL
Most listeners decide in just three seconds whether to skip a song. That habit makes countless tracks go unheard, and many artists lose the chance to connect with potential fans.
“Fica Até ao Refrão” challenges this behavior by turning the skip button into an opportunity. Every time a listener skips, a short video from the very artist they just left behind appears, asking them to give the track another chance and stay until the chorus.
This simple mechanic transforms rejection into curiosity. It encourages discovery, strengthens the bond between artist and audience, and highlights the idea that sometimes, all it takes is waiting a little longer to find a song worth remembering.