MENTOS
MIAMI AD SCHOOL
In today’s age of oversharing, embarrassing moments are no longer rare, they are part of our daily routine. From awkward slips to cringe-worthy social fails, we have all been there.
That is where Mentos comes in. With its playful spirit, we created CTRL+MENTOS, an imaginary shortcut designed to refresh even the most uncomfortable situations.
The campaign takes to the streets with bold OOH executions that portray those painfully relatable and very real moments only a CTRL+MENTOS can fix. By turning embarrassment into laughter, Mentos reminds us that if you cannot avoid the cringe, you can at least laugh, refresh, and move forward with confidence.