CLIO MUSIC 2026
TOO QUICK
TO SKIP
Most listeners decide in just three seconds whether to skip a song. That habit makes countless tracks go unheard, and many artists lose the chance to connect with potential fans.
"Too Quick To Skip" challenges this behavior by turning the skip button into an opportunity. Every time a listener skips, a short video from the very artist they just left behind appears, asking them to give the track another chance and stay until the chorus.
This simple mechanic transforms rejection into curiosity. It encourages discovery, strengthens the bond between artist and audience, and highlights the idea that sometimes, all it takes is waiting a little longer to find a song worth remembering.
CREATIVE DIRECTIONMICHELLE GORODSKY & CARLOS YANKE
ART DIRECTIONME & SOPHIE RIBEIRO
COPYWRITINGTAITÊ VIEIRA
ZIPPY
LITTLE
BACKPACKERS
Little Backpackers is ZIPPY’s loyalty program created to celebrate every stage of a child’s growth in a way that feels fun, personal, and emotionally meaningful. Instead of being just a program, it becomes a companion to childhood.
Each little explorer receives a special passport to record their most important milestones and a backpack where they collect patches that symbolize every new step, from birth through adolescence. These elements turn everyday growth into a playful journey, allowing families to treasure memories while children feel proud of their achievements.
Because every child has their own unique adventure, and ZIPPY wants to be part of it.
CCP BRIEFING ABERTO ZIPPY 2025
MCDONALD’S x TINDER
IT’S A BIGMATCH!
We turned McDonald’s into the official meeting spot for Gen Z. Partnering with Tinder, we created BigMatch, a campaign that brought together the excitement of dating with the iconic Mc experience. By using the hashtag #IWantABigMatch on your tinder profile, users could get the chance to turn a swipe into a real-life date at McDonald’s.
Big Match transformed an ordinary meal into the perfect start for new connections, showing that love can begin with something as simple as a burger and fries.
MIAMI AD SCHOOL PROJECT
COLARES
ENTRE A SERRA
E O MAR
“Entre a serra e o mar” is a visual identity developed for the parish of Colares. The concept highlights the meeting point between two defining elements of the region: the Sintra hills and the Atlantic coast.
The design combines simple, fluid forms and a natural color palette inspired by the local landscape. The visual system was created to be flexible, contemporary, and rooted in Colares identity, reflecting both its authenticity and its connection to nature.
VISUAL IDENTITY PROJECT