IT’S A BIGMATCH!
We turned McDonald’s into the official meeting spot for Gen Z. Partnering with Tinder, we created BigMatch, a campaign that brought together the excitement of dating with the iconic Mc experience. By using the hashtag #IWantABigMatch on your tinder profile, users could get the chance to turn a swipe into a real-life date at McDonald’s.
Big Match transformed an ordinary meal into the perfect start for new connections, showing that love can begin with something as simple as a burger and fries.